Making Founder Burnout Unmissable

Overview

The Founder’s Health Coalition is an initiative by Superpower addressing the crisis of founder burnout. The original landing page presented compelling statistics but failed to create emotional connection with entrepreneurs who normalize sacrificing health for success.

I redesigned the experience as an immersive 3D journey that puts visitors directly into a founder’s workspace, making burnout tangible rather than abstract.

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Making It Real

Putting Founders in Their Own Shoes (at 1:32 AM)

Rather than presenting statistics about burnout, I built a first-person 3D experience that drops visitors directly into a founder’s late-night workspace. The hyper-realistic environment tells the story through ambient details such as overflowing Slack notifications, energy drink cans, error messages, a clock reading 1:32 AM, creating immediate recognition without a single word of copy. As users explore the space, they discover markers of unsustainable patterns alongside subtle healthier alternatives, moving through recognition (“this is literally my desk”) to discomfort (“I’m not alone in this”) to curiosity about change.