Modern Identity for Classic Italian

Overview

Scopri is a beloved Italian restaurant in Carlton that needed a brand refresh to honor its heritage while appealing to contemporary diners. The rebrand introduces bold typography, a vibrant red and cream palette, and playful pasta-inspired graphics that feel both nostalgic and modern. The halftone textures add warmth and tactility, evoking the analog charm of traditional Italian trattorias while creating a distinct visual identity for the restaurant’s collateral and marketing materials.